Our Lifestyle, Hospitality, and Consumer Brand Expertise

Randi Wilson is the Founder and Chief Brand Strategist of Vault & Vine, where she leads the creative and strategic direction for lifestyle, hospitality, and consumer brands.

With more than 15 years of experience shaping iconic consumer, entertainment, beauty, retail, and licensed brands, Randi brings a rare blend of brand strategy, creative instinct, media intelligence, and commercial discipline to every client partnership. Her background includes global brand and product strategy across portfolios connected to Disney, Universal Studios, EA Sports, Cross Pens, Star Wars, Marvel, McDonald’s, China Glaze, and Barbie Collectibles. 

At Vault & Vine, Randi guides brands through every stage of growth, from positioning and storytelling to campaign development, media planning, creative direction, and market execution. Her work is rooted in the belief that the strongest brands are not built by chasing noise. They are built by uncovering what makes them distinct, shaping that into a clear story, and carrying it into the market with intention.

She created Vault & Vine for brands that want more than a marketing vendor. They want a thoughtful strategic partner, one that understands desire, trust, visibility, and measurable growth.

Randi leads with strategy, and the kind of brand thinking that helps businesses become remembered, trusted, and returned to.